General Magic

2019 · M · Science

GENERAL MAGIC is the untold tale of how a great vision, grave betrayal and an epic failure changed the world. Spun out from Apple in 1990 to create the ‘next big thing’, a secretive Silicon Valley start-up called General Magic shipped the first handheld personal communicator in 1994.

Directed by: Sarah Kerruish & Matt Maude

Featuring: Steve Jobs, Megan Smith, Tony Fadell, Marc Porat, Andy Hertzfeld, Joanna Hoffman & John Sculley

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Brought to you by Madman Entertainment Pty Ltd. ABN 78 102 391 373. Level 2, 289 Wellington Parade South, East Melbourne, Victoria 3002, Australia. © DocPlay ™ 2024